Programme de bourses "Echanges Universitaires"

Strategic Management: a comprehensive MBA course at Swiss German University Asia / Indonesia
Swiss German University (SGU) has gone through a remarkable development since it was founded in the year 2000 . Accredited in Indonesia SGU is the first international University in Indonesia under European Management. The number of enrolled students has meanwhile grown to almost 1000.

SGU offers courses on Bachelor and Master level combining both theoretical and practical training (with internships in Switzerland and Germany).

Several Universities in Switzerland, Germany and Austria (Technical and Applied Sciences) entered cooperation agreements with SGU. The goal is to intensify the international co-operation between Indonesia and Europe through exchange of lecturers and research staff (including students). The Institute for Technology Management of University of St.Gallen ITEM has been asked to give the course in Strategic Management to the classes in Business Administration and Business Engineering.

This course extends over 8 weeks in semester 3 of the current MBA program from November to December 2008. It follows the process of developing a Business – Strategy – Dialogue by analysing the relevant environment to determine the Key Success Factors and the internal analysis to develop strategic options – based on the firms distinctive competencies. Choosing the right strategies has always been the secret of entrepreneurs. We look at value creation and models to determine the potential success of strategies. The course includes several cases to be discussed in class.
Teaching methods emphasize interactive learning. The course includes inputs given by the lecturer, class discussion (seminar style) and student presentations. Students work on and present an own case of strategy development.

Contact Address in Indonesia:
Professor Dr. Peter Pscheid, Rector
Campus German Centre
Bumi Serpong Damai – BSD 15321, Indonesia
Tel.  ++62 21  537 6221, Fax          ++62 21  537 6201
E-mail: peter.pscheid@sgu.ac.id, Internet  www.sgu.ac.id
 
Contact Address in Switzerland:
Professor Dr. Fritz Fahrni
Direktor ITEM
Dufourstrasse 40A
9000 St.Gallen
Tel. 071 228 24 31
E-mail: fritz.fahrni@unisg.ch
 
Professor Dr. Hans Jäger
Rötelistrase 12
9000 St.Gallen
Tel. 071 245 86 22 / hp 078 748 86 24
E-mail: jaeger@brainconnection.ch